Sports sponsorship:
Bring tested ROI precision to your investments

Free On-Demand Webcast
from Knowledge Networks and rEvolution

Today's tight marketing budgets demand that you establish how well each of your sports sponsorships influences actual consumer spending. Now you can tap into a unique, powerful method for measuring the ROI of sponsorship programs that's trusted by some of the leading sponsors in the U.S.

Developed by Top-25 market research firm Knowledge Networks, this ROI model has already been applied by a leading alcoholic beverage company and other major sponsors. In our informative Webinar, Darren Marshall of our alliance partners at rEvolution, a leading independent sports marketing agency, will show you how to apply the model to:

• isolate the incremental sales due to the sponsorship and calculate ROI against the investment
• understand why different types of sponsorship generate different levels of ROI and why it's easier for certain types of companies to add sales through sponsorship
• act as a powerful negotiating tool that can save you hundreds of thousands of dollars when it comes time to renew the deal
• establish longer-term impact of the campaign on sponsor brand image and affinity
• simulate how well different sponsorships would perform

Darren will also tell how you can apply the same model beyond sports to product integration in TV programs and other types of sponsorships.

Presenter:Darren Marshall

  Senior Vice President

  rEvolution

Recorded: Wednesday, May 27, 2009 (44 Minutes)

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