Boston Conferencing Webinars
Association Innovation Webinar Series
Content provided by: Principled Innovation LLC

In the 21st century, the success of associations depends on their capacity to innovate continuously and in a way that both strategic and sustainable. This unique and high impact webinar series will show association staff and volunteers how they can advance the pursuit of innovation both as an on-going strategic priority and a deep organizational capability.
Led by internationally-recognized thought leader Jeff De Cagna of Principled Innovation LLC - the association community's leading voice for innovation - this first-of-its-kind webinar series exclusively for associations will provide participants with unique insights into what it will take to make innovation happen in their organizations today and in the years ahead!
Governing for Innovation
September 24, 2009 NEW DATE!
2 pm-3:30 pm EDT
How association boards/CEOs can jumpstart innovation by changing their approach to governing
To make innovation possible, associations need a new mental model of governing, one that places greater emphasis on wise decision-making grounded in business insight and strategic foresight. Governing for innovation also requires a fresh organizational mindset about the creation of new value. This webinar will share ideas and approaches association leaders can apply to shift board thinking, conversation and action away from operational matters and toward a future-focused point of view.
Critical Learning Questions
- What are the strategic and practical limitations of the current mental model for governing?
- What are the elements of a more "social" approach to governing for innovation in the 21st century?
- How can an association's pursuit of innovation be integrated into the work of its board?
Driving Innovation as a Deep Capability
October 01, 2009 NEW DATE!
2 pm-3:30 pm EDT
How association leaders can remove cultural and organizational obstacles to innovation
To make innovation a genuine strategic priority, associations must work hard to overcome long-standing cultural challenges, structural limitations and political concerns. Tradition - the way we always do things - must give way to intelligent risk-taking and focused experimentation, with the goal of creating, delivering and capturing new value. This webinar will explore better ways of moving beyond barriers and limitations to make innovation happen.
Critical Learning Questions
- Why has tradition become a "toxic asset" for 21st century associations?
- Why isn't nurturing a culture of innovation sufficient to build organizational capacity for innovation?
- What does it take to build a deep organizational capability for innovation?
Moving Innovation to the Edge
October 08, 2009 NEW DATE!
2 pm-3:30 pm EDT
How association leaders can engage the greatest number of contributors in the pursuit of innovation
To make innovation truly sustainable, associations need to adapt their work to the emerging imperatives of a Web-enabled world. On-going, and often intense, collaboration with a distributed network of possible partners demands that associations do business very differently. This webinar will examine how associations can leverage technology to move the pursuit of innovation closer to edge, and actively engage new contributors who are already searching for inventive ideas and breakthrough solutions.
Critical Learning Questions
- How has the Web and related technologies changed the pursuit of innovation?
- How do associations need to adapt to enable near real-time collaboration at global scale?
- Which technologies should associations use to support their innovation efforts?
Who Should Participate in this Series?
This series is appropriate for any association leader committed to making innovation happen in their organizations, and especially for CEOs/ Executive Directors/Chief Staff Executives, volunteer officers and board members, association senior staff and emerging leaders. Of course, your association can include as many people as it would like in each session since your series purchase gives you a site license for each webinar.
Tangible Benefits of Participating in the Series
- You'll receive a site license for each of the three webinars (but for the price of two) so your association can host as many participants as it would like at its location.
- You'll participate in an online community site, facilitated by Jeff De Cagna, where you can deepen your learning before, during and after the series.
- You'll have access to five audio podcasts exclusively for series purchasers, exploring what you can expect from each session and how to maximize the value of the series as a whole.
- You'll receive a group discussion guide for each webinar, including questions and links to resources mentioned during the webinars.
- You'll have access to the integrated audio/slides recording of each webinar through the online community for later replay.


