Archived Webcasts
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June 18, 2009 (43 minutes)
The 2009-2010 APPA National Pet Owners Survey is chock full of valuable information for retailers and tells in detail the demographics and buying preferences of your target audience: America's pet owners.
Understand what motivates pet product and service purchases and the best way to reach consumers with your message. The Survey includes:
- Twenty years of reliable trended data that can help you develop competitive marketing strategies
- Product categories and services that customers are likely to purchase in your store
- Product and purchasing trends from which your business can profit
- How shopping habits have changed during the past two decades
- Pet owner visits to traditional/local pet stores and pet superstores based on specific species
- Consumer ratings of retail outlets
- Demographic data and lifestyle profiles of America's pet owners
- How a pet owner becomes aware of new products
- And much more!
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Presented by: Steve Miller, The Adventure
February 26, 2009 (40 minutes)
We're all home from Orlando. Mail was piled on our desk and our To-Do list is long.
But wait! The show isn't REALLY over is it? In this webcast, resident Global Pet Expo marketing gunslinger, Steve Miller, will talk about your post-show follow-ups - the what, wheres and hows. In addition, Steve will share some tips for marketing in this tough economy, including how to tap social media, a powerful free tool you need to use.
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Presented by Steve Miller, The Adventure
January 29, 2009 (32 minutes)
Are you and your staffers really prepared for the 2009 Global Pet Expo? This is your Super Bowl, so you'll want everybody working your booth to be Big Game Ready. On January 29, our resident Marketing Gunslinger, Steve Miller, will coach your team to catch as much new business as you can at this year's show. Remember, the best prepared team WINS!
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Presented by Steve Miller, The Adventure
November 25, 2008 (53 minutes)
You read that right. My presentation on November 25th is going to be a webcast detailing how you need to ASSAULT the 2009 Global Pet Expo.
Why use a strong word? Because everybody's crying the blues right now. The financial markets and media are cramming fear down our throats and it's time to put a stop to this nonsense. Yes, things are tough, but there are going be thousands of YOUR customers and prospects walking through the front door of the Orange County Convention Center looking for NEW products, NEW suppliers, and NEW ideas. And this battle is going to go to the aggressive.
What are you going to do BEFORE February 12 to make sure they already have you on their agenda?
In this webcast, I'll teach you the three BEST methods you can use for creating interest and excitement in your products. In addition, I'll also show you what the REAL value of Global Pet Expo can be for your company. You might be surprised.
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Presented by Anne Obarski, Retail Strategist
November 21, 2008 (40 minutes)
Holiday season 2008 will come and go. Will your business survive, thrive or die when all the figures are in? Having a strategic system in place right now will keep you focused on your goal for this holiday and beyond. A targeted inventory, sold by trained, proficient sales people to a customer base that loves you and refers you to everyone they know will keep the coal out of your retail holiday stocking! Join us on November 21 to hear Retail Strategist, Anne Obarski for this enlightening webcast.
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Learn from the Pros How to Garner Amazing Positive Press Attention at Global Pet Expo
Presented by Tierra Bonaldi, MassMedia Corporate Communications
November 12, 2008 (54 minutes)
The pet industry's largest annual pet products trade show, Global Pet Expo is quickly approaching. Hundreds of media will be there. How will you make sure they see your product? What will you do to get the media's attention? How can you tell them your story in a way they'll actually cover your product or company? How will you utilize this opportunity at Global Pet Expo to get people talking and excited about your product? What you do before the show will make all the difference in the world in how well you achieve results once there.
Join media expert, Tierra Bonaldi as she explains how to connect with journalists and land great stories and features on your products through your participation at Global Pet Expo. From press kits and press conferences to interviews and follow-up, Tierra will tell you how to maximize your time at Global Pet Expo to not only get buyers attention, but also that invaluable media attention!
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Presented by Steve Miller
February 22, 2008 (42 minutes)
You put a lot of time and money into the 2008 GPE and now it's time to get to your day-to-day work, right? WRONG! Post-show action is critical to closing the loop with success at GPE 2008. Steve Miller will share those action steps you need to focus on so you can claim the highest ROI from your exhibiting dollar.
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Presented by Annie Rotberg, Attendee Services Manager, Global Pet Expo; Barry Berman, President, Nexpet; Trina Bicknell, Vice President of Sales, PetEdge Dealer Services
January 23, 2008 (47 minutes)
The difference between a good show and a great show will be how you maximize your time at Global Pet Expo, Feb 14-16, 2008, in San Diego. Get the most from Global Pet Expo, by having a strategy. Know what you want to accomplish during and after the show to maximize your time. Trina, Barry and Annie will share their insight and experience. They will provide tips specifically designed to help buyers plan, implement and follow-up to assure success from their Global Pet Expo experience.
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Boothmanship Webcast
Presented by Steve Miller
January 9, 2008 (46 minutes)
There will be 800 exhibitors vying for the buyers' attention at the 2008 Global Pet Expo. And when the front doors open at the San Diego Convention Center on Feb 14, your #1 factor in succeeding or failing will be your staffers. Will they make the most out the show for you? In this webcast, Steve Miller will share the whys and hows of getting your staffers READY, WILLING, and ABLE.
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Presented by Andrew Darmohraj, Senior Vice President, APPA, Nancy Bitter, National Account Manager,GES, and Don Hertel, Senior Event Manager, San Diego Convention Center
December 19, 2007
Exhibiting in a trade show can be very stressful. This one-hour webscast will give you the secrets for an easy exhibiting experience. You'll learn what to do before you leave for the show, how to make the move-in process easy and what to expect when the show breaks. Tips on how to save money throughout this daunting process will also be included.
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Presented by Steve Miller
November 20, 2007 (60 minutes)
Pre-show preparation is your key to success at Global Pet Expo! The Pre-Show Marketing Webcast is an opportunity to learn how to strategically target your efforts before the trade show so you can have a profitable experience at Global Pet Expo. Steve Miller, a strategic marketing consultant, will lead a teleconference discussing ways in which your company can gain exposure for your booth before the Show. This webcast will address key issues such as:
- Why trade shows are still an outstanding and powerful sales and marketing tool
- Setting objectives for the Show
- Pre-show promotion techniques including direct mail, telemarketing, email and other creative methods
- Exhibit design
- Follow-up post trade show
These techniques come from someone who has built a reputation for achieving exceptional results for his clients through innovative and effective techniques. Steve is Global Pet Expo's booth sales expert and has helped corporations succeed at trade and consumer shows for years.
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