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ULI Webinars
ULI

Archived Webinars


Session 1: Determining Project Viability: Residual Land Valuation and Pre-Development Task Management

Session 2: International Sales and Marketing Outreach

Session 3: Understanding Commercial Real Estate Cap Rates: What Determines Their Level and Where they are Heading

Session 4: Managing Successful Entitlements: Building Community and Political Support for Land Use Projects



Session 1: Determining Project Viability: Residual Land Valuation and Pre-Development Task Management

Monday, September 22, 2008 (126 Minutes)

Presenter:

This webinar has been approved for 1.5 credits through AICP.

How does a developer know whether a particular piece of land is affordable by the project? What specific areas of information should a developer investigate after site control is achieved?

The business terms (price and timing of payment) for acquiring land for a development project is the most important decision that a developer makes because it is the only decision in the development process that the developer has complete discretion over making; if the price or timing of payment cannot be supported by the project, then the developer does not acquire. After the developer controls a piece of real estate the developer needs to focus expenditures on gathering information in areas of project risk and to continually evaluate whether the chances of success warrant further expenditures. If not, the developer needs to abandon the project and treat expenditures up to that point as a loss.

The learning objectives of this Webinar are:

  • Understand how to evaluate economic viability of a real estate project using a hurdle rate that reflects the construction period and absorption characteristics of the project.
  • Understand how the development plan for a piece of land and the costs of development determine residual land value and why acquiring at no higher than residual land value is critical for project success.
  • Understand what areas of information need to be investigated after site control is achieved and how information in these areas will determine whether to proceed with or abandon the project.

Who Should Download:

  • This webinar provides fundamental information about how to evaluate the economic viability of a real estate project to developers as well as planners, designers, architects, lenders, builders, attorneys, accountants, marketers, engineers, public officials, and environmentalists.

Viewers' Testimonials

  • "Great Webinar! Thanks!"
  • "technology of this webinar was terrific."
  • "Fantastic PowerPoint presentation...learned a lot!"

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Session 2: International Sales and Marketing Outreach

Wednesday, October 22, 2008 (102 Minutes)

Presenter:

  • Jack Skelley
    Public Relations Specialist
    Roddan Paolucci Roddan Advertising, Public Relations and Interactive
  • Daniel Martin
    Managing Director
    Roddan Paolucci Roddan Advertising, Public Relations and Interactive

International Sales and Marketing Outreach appeals to developers, builders and other members of the U.S. real estate community seeking solid advice and information now how to survive and thrive in the current market by appealing to buyers beyond U.S. borders, or to U.S.-based buyers with international connections and sources of funding. The webinar will focus on high-end homes and estates, land-purchase opportunities, vacation properties and other real estate products that appeal to international buyers. Examples include:

  • Overseas and Canadian investors attracted to U.S. properties because of the weak dollar.
  • Both domestic and international buyers seeking second-homes or vacation properties in the U.S. and Pacific Rim.
  • Overseas buyers seeking homes for their children or other family members in the U.S.

The learning objectives of this Webinar are:

  • Outreach to Japan, the Far-East and Mid-East: How to break through to guarded but well-financed buyers from Japan to Dubai.
  • Global, Web-based Outreach: Online behavioral targeted advertising buys.
  • Found in Translation: Creating foreign-language websites that cost-effectively reach across the globe.
  • The Power of Editorial Placements: How to work with media to frame articles and electronic coverage that supports your overseas and domestic marketing.

Who Should Download:

  • Sales and Marketing Director
  • Development Director
  • Project Manager

Viewers' Testimonials

  • "Well done -- well executed."

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Session 3: Understanding Commercial Real Estate Cap Rates: What Determines Their Level and Where they are Heading

Monday, November 17, 2008 (114 Minutes)

Presenter:

  • Steven H. Ott
    Crosland Professor of Real Estate
    University of North Carolina Charlotte
    Charlotte, NC

Real estate capitalization rates are a much observed indicator of property value and their movement over time can have profound effects on investor returns. While real estate investors typically understand how cap rates are used to determine the value of a property, often there is less understanding as to how and why cap rates change.

To gain a deeper understanding of cap rates and their movement over time, it is necessary to examine the component parts that make up a cap rate. Interest rates, expected inflation, risk premiums, and growth in property cash flows are all factors that determine both current and future cap rates. How these component parts change over time dictates how the overall cap rate will respond.

In this webinar, the components of the cap rate will be revealed and discussed with an explanation of how cap rates have moved in the past. More importantly, the webinar will address how these component parts are expected to move in the future once the economic turmoil of today begins to subside. Participants will be in a better position to assess whether cap rates are going to move back to the rates observed before the turmoil or whether cap rates will rise and if so by how much.

The learning objectives of this Webinar are:

  • Understand the component parts of real estate capitalization rates.
  • Know how to access market information to determine the current level of these component parts and trends in their movement over time in order to forecast the direction of cap rates.
  • Be able to use the information provided in the webinar to make more informed valuation and investment decisions.

Who Should Download:

  • This webinar provides fundamental information useful for the valuation of real estate investments and will appeal to developers, lenders, investors, accountants, and CFO's.

Viewers' Testimonials

  • "Very good job of explaining the components of cap rate, and where they are going."
  • "Excellent presentation."
  • "This was very good. I'd give ULI an A+"

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Session 4: Managing Successful Entitlements: Building Community and Political Support for Land Use Projects

Tuesday, December 16, 2008 (120 Minutes)

Presenter:

Great plans and projects often collapse in the face of NIMBY opposition and the reluctance of public officials to make controversial or unpopular decisions. Gain practical how-to knowledge to put together your own outreach and lobbying plans. Participants learn how to assess politicians' decision-making styles and communications biases; avoid or manage hostile audiences; minimize community resistance; and turn pro-project attitudes into pro-project action.

Learning objectives for this session include:

  • The three steps to avoid and manage hostile audiences
  • How to minimize and manage the four causes of community resistance to land use proposals
  • The four steps to mobilize overt expressions of public support you're your project
  • How to develop and implement customized lobbying plans to get the "yes" vote from public officials

Who Should Attend:

  • This webinar provides fundamental information about winning entitlements for developers, builders, lenders, planners, public relations professionals, land use attorneys, architects, engineers, and public officials.

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