Webinar & Whitepaper Archives

Consumer Insight: Maximizing the Insight of Your Customer Intelligence

Presented: November 13, 2007 (50 minutes)

Are you maximizing the insight of your customer intelligence? How can you take this insight and provide increased value for the consumer targeting decisions that are made?

In this session, you will learn more about Mosaic, Experian's best of breed consumer lifestyle segmentation tool, and how Mosaic is incorporated into Experian's desktop sales and marketing intelligence system - Micromarketer Generation3 - to give you at a click of a mouse the most advanced analytics platform in the market today. With this integrated approach, users can take consumer insight to the most granular level applicable to solving most business challenges.

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Count Your Customers and Improve Store Performance

Presented: October 9, 2007 (57 minutes)

Virgin Megastores is counting their customers, and they're improving profitability as a result. What does it take to implement visitor counting in your organization? How long will it take to realize a return on the investment? View this free informational webinar and download a whitepaper from Experian Business Strategies and find out how easy counting visitors to your retail stores can be. Learn more about how Virgin Megastores and other key retailers are using visitor counting to maximize store performance.

This webinar and whitepaper will illustrate how easy it can be to get an accurate count of visitors to your stores, and how valuable these counts can be. You will learn how to:

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Finding Your Best New Retail Customers

Presented: August 21, 2007 (45 minutes)

Retailers need new and more profitable customers to grow their business. Finding them is an old problem that has a new solution: Retailers who use advanced analytics to identify, analyze and understand their customers have a strong advantage over their competitors.

Unlock the value of your customer data by combining it with powerful analytical tools to create highly targeted profiles. Bring new customers into your stores, evaluate the potential of new markets, increase sales and capture more market share, and do it all easier and faster than ever before. Learn how Ekornes, one of the world's largest furniture companies, has mastered geodemographic analysis to grow their business in the U.S. and across the globe.

Click Here to Register and View This Archived Webinar