ISBM Audio Insights Series
The ISBM Audio Insights Series features interviews with leading academic and business thought leaders on various business-to-business topics. The interviews are hosted by Ralph Oliva, ISBM Executive Director.
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Episode 1Customer Value Propositions and Business MarketsInterview with Dr. James Anderson, Irv Gross Distinguished Fellow, ISBM Click to Play Interview
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Episode 2Global Tectonics - What Every Business Needs to KnowPlease contact ISBM for more information | |
Episode 3Asymmetric Partnerships: Win-Win, or Win Lose?Interview with Dr. Venky Shankar, Professor of Marketing, and Coleman Chair in Marketing, at Texas A&M University Click to Play Interview
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Episode 4Creating Customer Engagement in Business-To-Business MarketsInterview with Dr. Das Narayandas, James J. Hill Professor of Business Administration, Harvard Business School Click to Play Interview
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Episode 5Building Links between Customer Satisfaction, Loyalty, and Performance in Business MarketsInterview with Dr. Raj Grewal, Associate Research Director, ISBM Click to Play Interview
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Episode 6Getting Better New Offering Ideas at the Get-Go: What's Working in Business MarketsInterview with Dr. Scott Edgett, Co-founder and President Of Stage-Gate Inc., and the Product Development Institute. Click to Play Interview
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Episode 7The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked WorldSatish Nambisan and Mohan Sawhney are coauthors of the new book, The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World. Click to Play Interview
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Episode 8Integrated Marketing in Today's "Push and Pull" MarketplaceInterview with Don Schultz, President, Agora, Inc. and Heidi Schultz, Executive Vice President, Agora, Inc. Click to Play Interview
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Episode 9Creating New Value: The Phenomenon of the "Serial Innovator" in Large Mature OrganizationsAbbie Griffin Click to Play Interview
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Episode 10B-to-B Technology and Supply Chain Alliances: Ideas and InsightsInterview with Robert Spekman, PhD Click to Play Interview
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Episode 11Innovation and Segmentation in Business Markets: Closing the Market Research GapDr. Robert J. Thomas, Professor of Marketing, Georgetown University Click to Play Interview
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Episode 12The Pivotal Role of Customer Intimacy in Today's Markets - Keys to Getting Ahead of Competition, Solving Real Problems, Building SuccessSpeaker: Fred Wiersema Click to Play Interview
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Episode 13Supplier/Distributor Alignment: New Research Insights on Achieving Greater Profitability Through ChannelsSpeaker: James A. Narus, Professor of Business Marketing, Babcock Graduate School of Management Click to Play Interview
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Episode 14Are Tough Negotiations Better Done Online or Face-to-Face?Speaker: Sandy Jap Click to Play Interview
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Episode 15Linking Competitive Intelligence and Marketing DecisionsSpeaker: Liam Fahey Click to Play Interview
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